The Pomp Letter
The Pomp Letter
Lululemon Wants To Make You Sweat And Every Company Will Become A Content Company
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Lululemon Wants To Make You Sweat And Every Company Will Become A Content Company

To investors,

The big news in the technology industry was that Lululemon will acquire Mirror for approximately $500 million in cash. Lululemon is an athletic apparel retailer and Mirror is a hardware device that functions as a full length mirror when turned off, but morphs into an interactive home gym when turned on.

This transaction is interesting becau…

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